Sunday 25 November 2012

Rudimental "Not Giving in" with fresh new sound

Thankfully, drum and bass is finally beginning to take it's long overdue position at the forefront of British music culture. But it's pioneering new artist's such as Hackney-based DJ group, Rudimental that really deliver this genre with a cutting-edge that's more than simply a heavy dance-beat. Earlier in the year their feel-good anthem "Feel the Love" featuring the unique vocals of John Newman stormed to number one, and their latest track "Not Giving In" has just as much promise.

It's another feel-good track, with a more motivational element to it this time. Rudimental are once again lent the utterly sensational vocals of John Newman on this track with Singer-Songwriter, Alex Clare, also featuring. Something about their music seems to strike a chord inside of you, whether it be the unique featuring vocals, the energetic beat or the charming trumpets. Starting slowly, with Newman describing "lost my heart and lost my soul", the trumpet comes into play to aid the rise to the chorus, which is joyous and backed by female, vocal backing. The song, lifts you, and unlike alot of tracks utilises the drum and bass elements intelligently, without overdoing it.

The video, is simply emotional. Set in a slum in the Phillipines. It follows a group of "street-rats" hustling, attempting to make the best of their situation. With one break-dancing and two robbing street-sellers for food, followed by a crazed-man pursuing them with a machetti. The ending is stirring, yet somehow manages to maintain the uplifting element.

With a debut-album set in their sights, early next year, this will not be the last we hear from the Hackney-quartet.