Creativity is as natural as the sky and the sea, don't force it!

Just as I contribute to this page whenever I feel I have something inciteful to offer, I am of the opinion that the same should be said of music artists. I recall reading an article about the massively successful Manchester-duo, Hurts, following their Glastonbury set 2 years ago which received wonderful plaudits, they described their writing process as a state-of mind. Singer, Theo Hutchcraft stated that he feel "depressed", to be able to write meaningfully, it was that that got me thinking why do some artists remain relevant after a chart-topping debut album and others fade into the abyss of the music archive of unvisted Youtube pages.

Creativity, and the writing process itself must not be forced, artists need to be well, artists. It really is as simple as that. But, it is not simple, that's why to remain relevant and develop a sound that attracts warm critical reception, an artist needs to evolve. Coldplay, immediately spring to mind of a band who have accomplished this with a phenomenal degree of success. Their American counterparts, One Republic did a similar thing to Coldplay's beloved Mylo Xyloto, with Native, creating a new, refreshed upbeat-tempo sound, stirring melodies, combined with Ryan Tedder's  captivating songwriting and the result, was their most successful charting album to date. Both these arena-filling bands took their time, developing their sound, clearly with One Republic's worldwide touring experiences influencing Native, to give it it's atmospheric energy.

Whilst I wouldn't want to single out one, particular genre, it seems alot of hip-hop hasn't embraced this approach. But perhaps it is rap's status-driven environment that has seen Jay Z bring out Magna Carta...the Holy Grail, as a piece of work, far too prematurely and in no way rivalling the sheer revolutionary influence that Reasonable Doubt and the first Blueprint conveyed. He's run of ideas, raps depicting his lifestyle are no longer interesting. To me at least, Jay Z has become inferior to his own protégé, Kanye West, whom has musically innovated throughout his career, reinventing himself into an alternative movement, comparable to that of The Beatles. 

Music is natural, it needs to stay that way, there's never any harm in a break from music, Eminem showed us that following Relapse.