When rappers try something new

In the collaborative, genre-crossing music world that now exists, rappers are often the first to take the plunge into sampling, and featuring on a style out of their traditional comfort-zone. No better to show this, than one of my favourite MC's, Wretch 32.

The aptly named Blur, which featured on Fifa 13, exposure any artist would crave. With its rock-melody, and name-dropping of the likes of Oasis, Blur (naturally) and The Stone Roses, it was something of a pivotal move for UK rap. Notable as the hook itself isn't overly memorable, leading Wretch to take the foothold.

With the release of album number 4 for Wretch next year, he's tried something different once again, with social-media sensation (thanks to pals Ed Sheeran and Example), the Wilkinson produced 6 Words. Admittedly, a large portion of its success is down to the DnB workings. As with most drum n bass tracks, the lyrics are few, and repeated. But that it puts more pressure on the vocalist, for something lasting. That's hard for most singers, let alone a rapper. But you find yourself singing along to his, "I found my treasure in you" - fair play to Wretch.

Now let's look at This Is New Africa (TINA) pioneer Fuse ODG. Now before I continue I must say I am a big fan of his. Antenna in particular, is one of the most infectious songs released over the last couple of years. However, Fuse's Live Lounge cover of Waves originally by Mr Probz, didn't quite go the same way. Vocally laughable, and if you see the video, there's a point about halfway in where the bongo player actually breaks out laughing.

Now okay, this may not be a wholly fair comparison, given Wretch's track was pre-worked in a studio. But despite that, it still felt natural. I will also add, he not long ago covered Ed Sheeran's number 1, Thinking out Loudi  the Live Lounge creating a whole new funk-style to it - and whilst it did receive mixed reviews, personally I loved it.

Ultimately, my advice to rappers, if they're going to try something new, be it a cover, or an original - the three most important things would be: there has to be a noticeable new dimension to what you're doing, in the sense that it has to ambitious. Professor Green's done this on a number of occassions enabling him to stay relevant. Second, while it's a new style it still has to sound natural. Thirdly, play to your strengths - if you can't sing, you can't sing, it's as simple as that. But that doesn't mean you can't alter your flow.