Monday, 20 February 2012

Starting to Sway into popularity with Still Speedin


Signed to All Around the World Productions, a befitting name for this London Grime MC given his colossal potential, Sway is the latest Grime artist on the verge of surfacing from the underground into more of a mass market, having already featuring on Lupe Fiasco’s latest album Lasers and let’s face it, there could be worse contacts to have than a superstar (excuse the pun) like Lupe Fiasco when trying to break into the mass market. To describe his potential fanbase as being mainstream would be an almost derogatory label given to Sway,  as a term normally associated with trashy pop artists, cough cough fellow label-mate, cough cough Alexandra Stan…


Every grime artist to ever rise up from the depths has had an anthem launching their career into new soaring heights, for Tinie Tempah it was of course Pass Out, Skepta’s was Amnesia and Sway has delivered the electric Still Speedin. It’s a rousing tune, with some powerful production, fast-paced rapping and a melodic sample from Black Box's 1989 smash-hit Ride on Time, which doesn’t overpower but intertwines perfectly with the tune. Sway’s vigorous rapping, describes his hustle and ambition to succeed, “Pedal to the metal on a level I ain't gonna settle for anything less than gold.” Parts of his rapping is so hard-hitting with an astonishingly electrifying pace there are almost hints of a British Busta Rhymes in there!

An anthemic tune for a talented artist, just surpassing the million views mark on youtube, give it a listen and be sure to check out the remixes with Kano and Lupe Fiasco, which I can assure is you not one of those fan-made rap remixes youtube is infested by! Give it a listen, I guarantee it will get you pumped up!


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